It makes the process that much faster and you're able to see the "samples" on a 3D model. There isn't a significant difference in the process between designing a digital and physical kit besides the fact that the designer does not have to take sizing into consideration(XS-XXL). In this case, Deep Freeze from design brief to launch was seven months.
Generally, the designing itself does not take very long, but because you're dealing with such a complex project with many puzzle pieces of which design is one part, it will take several months for all the components to align.
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Couple that with creative license and what's a designer not to like?įrom start to finish, how long does a project like this take? It's blue sky thinking put to the canvas. Secondly, in the digital realm, much more is possible than the real world. EA consistently brings high quality content to the market, pushing the boundaries of gaming, steered by a seasoned team. Having a great relationship with them, I was pitched the idea for FUT22.įirst and foremost, the professionalism of EA SPORTS. I had worked on another FUT project with EA SPORTS from a few years back, also based on a winter theme. Firstly, how does a project like this come about?